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By: Michael Solomon, Greg Marshall, Elnora Stuart, Janée Burkhalter & Brad Carlson
Marketing
Title: SOLUTIONS MANUAL for Marketing; Real People, Real Choices 12th Edition by Michael Solomon, Greg Marshall, Elnora Stuart, Janée Burkhalter & Brad Carlson - Complete, Elaborated & Latest. ALL Chapters [1-14] Included & Updated #RealWorldMarketing #MarketingSolutionsManual #StrategicMarketingPlan #ConsumerBehaviorInsights #TargetMarketStrategy #DataDrivenMarketing #MarketingAnalyticsTools #EthicalMarketingPractice #BrandingEssentials #ProductInnovationTips #ValuePropositionFocus #GlobalMarketingTrends #SocialMediaMarketing #B2BMarketingTools #MarketingStudyGuide PART 1: UNDERSTAND THE VALUE PROPOSITION Chapter 1. Welcome to Marketing in the Modern World: Create and Deliver Value Chapter 2. Global, Ethical, and Sustainable Marketing Chapter 3. Strategic Market Planning PART 2: DETERMINE THE VALUE PROPOSITIONS DIFFERENT CUSTOMERS WANT Chapter 4. Market Research Chapter 5. Marketing Analytics: Welcome to the Era of Data-Driven Insights! Chapter 6. Understand Consumer Markets Chapter 7. Segmentation, Target Marketing, and Positioning PART 3: DEVELOP THE VALUE PROPOSITION FOR THE CUSTOMER Chapter 8. Product I: Innovation and New Product Development Chapter 9. Product II: Product Strategy, Branding, and Product Management Chapter 10. Price: What Is the Value Proposition Worth? PART 4: DELIVER AND COMMUNICATE THE VALUE PROPOSITION Chapter 11. Physical Distribution Concepts and Business-to-Business Markets Chapter 12. Deliver the Customer Experience Chapter 13. Promotion I: Planning and Advertising Chapter 14. Promotion II: Social Media Platforms and Other Promotion Elements Title: SOLUTIONS MANUAL for Marketing; Real People, Real Choices 12th Edition by Michael Solomon, Greg Marshall, Elnora Stuart, Janée Burkhalter & Brad Carlson - Complete, Elaborated & Latest. ALL Chapters [1-14] Included & Updated
Price: $36.00